COMMUNICATIONS BLUEPRINT

Automated customer communication flows and timelines for Epicurean Restaurant.

Birthday Club Flow

30 Days Prior

Birthday Announcement

Warm reminder of their special day coming up. Introduces Epicurean's cuisine, birthday perks, and encourages early table booking.

AUTOMATED

14 Days Prior

Urgency Push

Creates urgency with limited availability messaging. Highlights exclusive birthday club perks and final booking call.

AUTOMATED

Day Of Birthday

Celebration Reminder

Happy birthday message. Reminds members their special night at Epicurean awaits with VIP treatment ready.

AUTOMATED

14 Days After

Thank You & Repeat

Gratitude message. Shares memories of their celebration and encourages future group bookings with exclusive perks.

AUTOMATED

Total Communications

4

Emails per member per year

Timeline Span

58

Days total engagement

Peak Engagement

2×

Multiplier on birthday week

Newsletter Flow

EVERY MONTH

1st

The Epicurean Digest

Monthly digest of events, special offers, new menu additions, and behind-the-scenes highlights.

  • • Monthly event announcements — karaoke, sports, specials
  • • Exclusive member-only promotions and early booking links
  • • New dish and cocktail feature highlights
  • • Catering, private dining, and group booking spotlights
  • • Birthday Club member perks reminder
OPT-INRECURRINGAUTOMATED

Repeats every month indefinitely

Frequency

12

Emails per year

Delivery Date

1st

Of every month

Opt-In Type

✓

Subscriber choice

Birthday Club

  • ✦ 4 automated emails per member annually
  • ✦ Triggered by member's registered birthday date
  • ✦ No opt-out (registration confirms consent)
  • ✦ Fully personalised to the individual
  • ✦ Covers 30 days prior through 14 days after

Newsletter

  • ✦ 12 automated emails per year
  • ✦ Sent on the 1st of every month
  • ✦ Subscriber opt-in required
  • ✦ General audience broadcast
  • ✦ Events, menu, birthday perks & promotions